“We used our ERP model, which allowed us to carry out a partial integration with our management system. However, this didn’t provide us with a lot of flexibility regarding certain information and it was harder to gain a 360º vision of our pharmacies.”
That’s why Fedefarma searched for a new solution to improve their client relationships and meet their needs in a totally satisfactory way.
Before making a decision, they carried out an evaluation of all existing tools that automate their sales strategy. The majority offered a multitude of adaptation policies and promised a high level of sophistication collecting and treating information. However, when it came to reporting they were time-consuming and the benefits to users and sales directors were limited.