They now have a much better understanding of their customers' needs. As a result, their sales have skyrocketed recently.
Industry
Automotive
Client Since
2017
Country
Spain
Auto 88 is a multi-brand dealership of the Stellantis group that offers services for the purchase, leasing, and maintenance of private vehicles and corporate fleets.
Before implementing ForceManager as their sales CRM, they relied on a very basic platform for customer portfolio management and activity reporting. Edgar de Aróstegui, Leads Manager at Auto 88, states that this tool “only provided basic information like the phone number to call and a space to report on the call and visit, but it didn’t allow us to go further. We needed a change to meet our future goals.”
What attracted them most to ForceManager was the ability to have an integrated CRM management system. This meant addressing needs such as planning commercial activities with the calendar, managing opportunities, and having a centralized database accessible to the entire team.
“Now we can not only plan the calendar but also divide it between tasks and events. This way, we know whether we need to make a visit, deliver a vehicle, or sign a sales agreement” explains Edgar de Aróstegui.
The tracking module is another feature they find very practical. “The activity progress bar is an extremely useful tool. It allows us to know at what stage each proposal is with each client. We can even assign different phases to each client and link them to the progress percentage.”
Other valued features include the geo-location of the customer portfolio, call synchronization, and customer profile filters: “a myriad of filters that allow us to define the aspects we want, helping us better focus on the needs of each client and launch more effective marketing campaigns.”
“The benefits following the implementation of ForceManager have been numerous.”
Auto 88 now not only plans their commercial activities more effectively but also has a better understanding of where the customer is coming from, what they want, what engine they are looking for, and what brand—whether they are seeking a hybrid, electric, plug-in hybrid, or gasoline vehicle.
Sales have also seen significant growth. Moreover, they have been able to refine the tool and adapt it to their evolving needs, thanks to ForceManager’s customer service.
“They are a competent, efficient team who know what they’re talking about, empathetic, and always there when you need them.”