About us

Our Story

ForceManager is the leading mobile CRM for field sales teams, designed to help salespeople in their day-to-day lives by acting as their personal assistant. The voice-controlled app is loved for its usability and mobile-first design with 80% of users logging in daily. Think of it as the Siri for your sales team built to make selling more efficient on-the-go.

The company started in Barcelona and now has offices in Madrid, Venice, Berlin, London, Mexico City, Bogota, and New York City. Today, ForceManger serves thousands of customers around the world from key verticals including insurance, pharma, cosmetics, building materials and much more.

Our Founding Story

In 2011, Oscar Macia and Xavier Bisbal came up with the idea for ForceManager. The solution was designed as an alternative to the clunky desktop CRMs built for inside sales. Inspired by his own experience as a sales director, Oscar realised there was a gap in the market for a mobile-first app that could act as a smart assistant for remote teams. By combining their passion for sales and technology, the co-founders set out to bring field sales to the digital age and create the best mobile-CRM for field sales reps and their managers.