There are few sporting events that can boast the TV coverage and attention of the Champions League. This year approximately 1.7 Billion people tuned in from around the globe to watch it – if my math’s right that’s something like 22% of the earth’s entire population…

Anyway, this year’s final as you probably know was played out between holders Real Madrid, who already have 12 titles to their name and Liverpool, another club with no short amount of history in the competition with 5 titles of their own. It was a memorable spectacle on various levels; we witnessed some incredible achievements (Madrid becoming the first team to win it 3 years in a row), outrageous pieces of individual skill (THAT overhead kick) and absolute howlers (from he-who-does-not-need-to-be-named)

It also got me thinking; there’s so much from the game we can learn and apply to our professional lives as sales reps.

Here are a few things that I jotted down:

It always starts with a clean sheet

No matter what your preconceptions are the game starts at 0-0. Both teams arrived in Kiev with an equal opportunity to win. I think sometimes as field sales reps we can be guilty of going into that first sales meeting, especially when presenting to potential customers, with the wrong mindset. Maybe the SDR booking the meeting mentioned in the mobile CRM they’re already talking to a competitor. You then head in there thinking well, if they’re in advanced talks with X,Y,Z then what chance do I have?

But until you actually meet face-to-face, until you have that initial conversation you just don’t know for sure. You start on a clean slate, at 0-0.

Keep a cool head

Sometimes in sales this can be easier said than down. We’ve all had that…

It can be incredibly frustrating. However, you can’t let your mood affect your dialogue. Yes, emotions help build relationships with clients but only if they’re directed in a positive manner. Now I swear I could have jumped through the telly and had a few words with Sergio Ramos for his theatrics on Saturday

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